Seo Là Gì? All Answers

Welcome here, If you have a firm grasp of the basic concepts of SEO and the importance of SEO you can skip this article to refer to the seo practices here.

If you are a beginner, this article will provide you with the basics of SEO.

Reading through this article you will understand: The definition of SEO? The importance of SEO How SEO works 9 important notes for beginners to learn SEO Right now you start learning the first information about SEO, if you have any questions please leave a comment so I can help you with the answers.

What is SEO? SEO is an acronym for Search Engine Optimization, which is a process of improving the ranking of a website on search engines to make it easier for users to find the website on the search results table.

SEO’s display position on google search rankings In the search results table, SEO is below the positions of Adwords ads (currently Adword results will have the word “Ad” appearing on the ad form).

The SEO results obtained after 1 process of optimal effort and achieving popular rankings are usually referred to from TOP 1 to TOP 10 (1st position to 10th position on 1 page) SERP) of search engines for free.

SEO is doing all the work to improve the rankings on the search results table) of search engines in a free way.

How important is SEO in marketing? Now the internet becomes a place where all the necessary information of users is stored.

The Internet thrives and causes user behavior to change as well, from direct purchase behaviors as in the past, consumers have made more purchases on the internet.

SEO helps increase the number of potential customers In the process of buying or searching for information related to products / services, consumers will definitely make search queries on search engines.

Now if your website doesn’t appear on SERP then you’ve definitely lost a large number of potential customers.

Performing SEO for your website will help you rank higher on the search rankings (SERP) so that you will have the opportunity to show up in front of the person who is interested and thereby have the opportunity to turn them into your potential customers.

– Nam Le SEO helps increase brand awareness In traditional business, you need to have a store in a beautiful location with many people passing by from which you will have more potential customers.

In online business with search engines, too, every day users have thousands of search queries showing interest in the industry, product, and service that you are providing.

If you don’t appear on search rankings just like you don’t have a nice place in traditional business.

The first place on the search ranking is similar to the façade position in traditional business.

– Nam Le You appear on the search rankings so that more users can see you every time they need it.

From there will create brand experiences in the minds of users, optimizing well this will surely have the opportunity to become a beloved brand on the internet.

SEO supports optimizing the cost of reaching customers If compared to other methods of reaching customers, SEO really helps you save costs.

Performing SEO successfully will get you thousands of visits every day.

Assuming there are 1000 visitors per day you can get 50 products a day, with Adwords ads you will lose money for each visit, with other types of display ads you also lose convenience for each of those visits, but with SEO you do not lose any additional advertising costs.

Amazing, isn’t it? SEO helps you understand customers better The most important job in the optimization process is to provide really useful information to the target customer.

And to be able to do this well, you need to study in great detail the behavior and desires of your target customers so that you can create high-quality content that satisfies customers.

This research process definitely helps you get to know your customers better.

How does SEO work? Doing SEO means optimizing your website for the search engine you want to rank for such as Google, Yahoo, Bing or Yandex, Baidu, Yahoo…

Each search engine has different algorithms to help determine the best search results for users.

For example, Google has more than 200 ranking factors in their algorithm.

In addition, you can refer to more about how Google search works at Google’s own blog here Video explaining how Google search works Refer to more seo process article 2021 that I shared on VietMoz Academy to understand the steps of SEO implementation for beginners head.

Notes when doing website SEO For most people when it comes to doing SEO, everyone thinks that it is optimal for Google.

That’s why VietMoz will focus on optimizing your website for Google in this article.

Note: There are many important things to bring the website to the TOP successfully, but in this article I would like to propose the most important notes that you need to try to optimize.

1.

Optimizing Google’s crawlability The most important step is to optimize the website so that Googlebot can crawl in the easiest way.

Googlebot is the common name for Google’s web crawler.

Googlebot is the common name for two different types of crawlers: a desktop crawler (Googlebot Desktop) that simulates a user on a desktop computer, and a mobile crawler (Googlebot Smartphone) that simulates a user on a mobile device.

– According to Google You think like this: Suppose you come to take 1 class at VietMoz Academy, but the building guard did not let you into such a class, you will definitely not be able to gain knowledge.

And likewise if your website prevents Google’s crawling process, then surely Google can’t rank for your web, right? Some information about crawling you need to know On 4/11/2016 Google officially announced the indexing experiment on mobile first instead of desktop indexing as before.

On March 26, 2018, Google officially reported on mobile first indexing.

Probably still a bit confusing, isn’t it? I will list some technical criteria so that you can understand it more simply.

To optimize the data collection process, you need to pay attention to the following information: Sever, the server where File Robots hosting is located.txt HTTP status codes Robots meta tags HTML code of the web content section If you can’t optimize yourself, get help from programming experts or contact the person who created your website directly.

Just a few small steps but will make your website more friendly to Googlebot.

2.

Keyword research Keyword research is the most important job of an SEO campaign.

The keyword research process affects the investment budget of the whole project as well as strongly affects the SEO strategy.

The most important job of the keyword research process is to find the optimal set of keywords and support the process of building a content strategy.

If done incorrectly, it will consume a lot of resources of the business without bringing really valuable results.

At the present time when researching keywords, you need to pay attention to the information related to: Search intent( Search intent) Underlying semantic indexing (LSI keyword) Long tail keyword Research and SEO keyword selection is not easy, i recommend taking the time and seriousness to search and build the keyword set.

Also you may need help from experts to complete this process.

3.

Optimize website structure Simply put, website structure optimization is how you organize your website content.

A website usually includes content on a variety of topics presented on posts and pages.

The website structure relates to how this content is grouped, linked, and presented to serve the reader.

If you structure your website well, it’s easier for users to find it, and Google can also index your URLs better.

At VietMoz, I usually classify the following forms related to web structure (not counting the homepage): Category articles Product categories Independent articles (Page) News articles (Post) Product articles (Detail or Product) Tags Tags Examples of website structure 4.

Building SEO standard content One of the hardest jobs of the SEO process is writing articles, it is not easy to build a valuable website because you need a lot of effort to create quality articles.

I usually update articles every day on the website, the new stage of making the web is more numerous.

Later stages will be less, maybe from 1 to 3 lessons/week.

Sometimes it can be only 1 article/week or 1 article/month One of the techniques that can support you in the process of writing standard SEO articles is SEO writing.

In addition, you can refer to other topics related to content creation at VietMoz’s content blog.

In addition, you can refer to my video tutorial on writing standard SEO articles on Youtube Seo standard article writing tutorial 5.

Optimizing Onpage Onpage SEO is a very important job of the website SEO process.

Seo onpage optimization can simply be understood as all the things you optimize on the page are called onpage optimization.

The ranking of your website is partly determined by the optimal factors on the page.

Onpage SEO factors include technical factors (e.g.

website code quality and site speed) and content-related aspects, like the quality of the content on your website.

On-page optimization is also a job that I do every month, in the past, I did it weekly when I first started SEO.

6.

Off-page optimization All the optimizations outside of your website are called Offpage SEO.

These jobs can include the process of link building or optimizing social networks (social) and building brand reputation (brand reputation or mention) Offpage SEO is also one of the time-consuming techniques, by the process of searching and building systems to generate promotional signals for your website.

This job is quite sensitive because if done incorrectly by Google regulations, it will most likely cause your website to be penalized for link schemes that violate Google’s webmaster guidelines.

However, SEO people always spend most of their time implementing Offpage SEO strategies to improve E-A-T for the website.

Currently in Vietnam, due to the fewer and fewer forums and blogs, the offpage SEO optimization process also becomes more difficult for newbies.

As for experienced people, they may already have their own systems, so they have a better ability to develop and maintain the rank than newbies.

In case you do not have enough resources to SEO offpage with backlinks, you should focus on optimizing social networks.

The power of social networks, if fully exploited, will make it easier for your website to promote.

7.

Analyze and measure SEO effectiveness After an optimal time, your website will receive more signals (Onpage and Offpage signals).

Now you need to use tools to be able to analyze and measure the effectiveness of the past SEO process.

There are many SEO tools that can assist you in doing this, but I recommend the 2 most important tools: Google Analytics and Search Console Google Analytics that will help you understand user behavior when visiting your website.

In addition, Google Analytics helps you to know important data information such as: Number of visitors Demographics of visitors Time on the user’s page with each article (Time on-site) The number of pages per session (Page View) and many other metrics Search Console is a favorite tool of SEO people, previously Search Console was called Google Webmaster Tools.

This tool helps you analyze the performance of your website, helping website owners detect and fix errors on the web such as title tag duplication, description duplication.

Search Console also helps you see what sources of links are pointing to your website, and many other great things.

I will share with you about this Analytics tool in 1 other in-depth article, please follow on vietmoz.edu.vn or follow my Facebook Nam Le.

8.

Optimizing mobile devices According to the statistics on internet use in Vietnam, more than 61 million people use smartphones to access the internet.

This number is indeed huge and if you are the owner of 1 website, you definitely can’t help but take the time to optimize your website to be more mobile-friendly.

In addition, with Google now prioritizing indexing on mobile devices, the process of optimizing a more mobile-friendly website has become 1 of the very important criteria.

There are many ways to optimize a more mobile-friendly website: Use the same 1 link but create a website interface on your own computer and on your own phone.

Use 2 different paths dedicated to the interface on computer and on mobile.

Using the same 1 link and interface on the computer that is elastic when entering other mobile devices (Responsive) Usually Responsive technology is chosen by the majority of webmasters to optimize a more mobile-friendly website because of the flexibility of this technology as well as the technology.

the technology is actually compatible with almost all mobile devices.

You can also pay attention to AMP (Accelerated Mobile Pages) technology that allows optimizing the overall performance of your website.

AMP is also the technology that Google recommends webmasters apply to their websites.

It is simple to understand that if your website uses AMP technology, if users use mobile phones to search and see your website.

Then the loading speed of your page will be extremely fast, creating a great experience for customers when visiting your website.

Currently AMP technology is great, but unfortunately when using this technology, our website will not be able to have functions such as comments or the ability to collect customer information, and the shopping cart function is also not used.

Therefore, optimal for mobile devices, often webmasters will use Responsive technology as the main one.

There are a handful of news sites that use AMP but are insignificant.

9.

Optimizing user experience On 26/10/2015, Google used RankBrain to rank search methods that have made certain changes, and especially from there optimizing user experience signals becomes an important ranking signal of the process of bringing the website to the TOP.

RankBrain becomes part of the ranking algorithm, RankBrain uses machine learning to identify results that actually match a user’s search query.

To optimize the user experience, VietMoz Academy recommends that you pay attention to the optimal: Dwell time (user stop time on the page during each session) (user stop time on the page during each session) Search intent CTR (click-through rate) (click-through rate) Page rate Exit (Bounce Rate) Above I have just shared with you 9 most important factors to keep in mind when doing SEO.

Please note that there are many other technical criteria, but if you optimize well, the above 9 factors will help your website rank significantly on the Google search results table.

Common Types of SEO In popular search engines around the world, in addition to the type of SEO articles you may be interested in the new types of SEO optimization that have grown strongly in recent times: MAP SEO (Optimize local search) Image SEO (Image optimization) Video SEO (Video optimization) Voice search (Voice search optimization) In Vietnam, in addition to the notes on SEO optimization as above…

The Vietnamese market also has some more terms to talk about other SEO models such as overall SEO, keyword SEO, SEO APP.

What is the overall SEO? This is a concept that talks about optimizing full-page SEO with the aim of increasing the identity of the whole website.

Focus on the goal of pushing the TOP most keywords related to the product or service that 1 business is providing as well as focusing on SEO the keywords that potential customers of the business are interested in.

What is keyword SEO? Keyword SEO is a concept in Vietnam used to talk about companies only focusing on SEO the main keywords (usually popular sales keywords).

SEO contracts in this form usually have a moderate number of keywords and focus on short keywords.

The opposite of the overall SEO model is the SEO focus of long-tail keywords.

What is SEO APP? SEO APP is the SEO model of applications to the TOP of Google so that users can find and install right on the search results.

In addition, SEO APP is also known for its SEO optimization model on platforms such as Appstore, CHplay.

Who needs SEO? Anyone who wants to reach customers through search engines needs SEO.

Whoever you are, as long as you have a website that shares useful articles, or you have a website with a lot of impressive images and videos, or you own a place of business and you want more people to know you through search engines, SEO is what you need to do right away.

The people who use SEO most often are: Business owners who want to grow their business through search engines.

Department heads, sales staff are looking to increase sales Those who directly manage the website are day and night wanting to promote their website to more people SEO support tools There are many software tools to support the SEO process, At this article I would like to introduce to you some popular tools, from here you can develop and learn more about other supporting software.

Free SEO Support Tool Quake SEO App and Google Search Console and Analytics Search Console and Analytics Keyword Choice Research Aid As you know keyword research is extremely important, Try to use keyword research tools to support the process of building an SEO keyword set for your website.

Some keyword research tools I often use such as: Google keyword planner Ahrefs Keywordtool.io Website Analysis Tool (Audit website) Website analysis helps you identify the pros and cons of your competitor website as well as your own.

From there, support you to build an action plan when doing SEO.

I often use some of the following tools to analyze the website: Scremming Frog Website Auditor Ahrefs Backlink Analysis Tool I used to share the best backlink analysis tools that I usually use, Recently, I mainly use the following tools: Ahrefs Open site explorer Keyword ranking checker Tool This is the tool that I invested in my first seo career, because I found this tool extremely necessary.

This tool helps me reduce the time I have to check keyword rankings, in addition some tools can alert me when keyword rankings have a change Rank Tracker (in SEO Powersuite’s toolkit) Serprobot Online SEO Support Platform This item needs a fixed monthly budget, suitable for SEO companies with good resources or for SEO PRO SEMrush MozPro SEO support tools are many, if there are conditions, you should experience all the tools to be able to choose companions on the way to learning and doing SEO.

Is SEO considered a profession? Seo industry has thrived in Vietnam since 2009, but it was not until 2014 that SEO was considered a profession.

In 2014, Vnexpress newspaper interviewed me and some other experts in Vietnam and officially reported: “Seo is highly respected because of the online flourishing business”.

Since then, SEO has been recognized as a profession in Vietnam, currently if you do a search for seo recruitment keywords on Google you will see up to 12 million related results returned.

With such information, it is enough to see that businesses are interested in and need very strong SEO human resources.

Grasping the trend, in 2013, I built VietMoz Academy and after nearly 8 years VietMoz has become a prestigious training center in Vietnam.

Every month VietMoz still offers seo courses.

If you are interested in VietMoz’s SEO training programs, please call me by phone number: 0983803333 I will answer your questions.

Who is an SEO expert? An SEO expert is someone who is hired to do search engine optimization work for your website.

Part of them can work at big online marketing companies while other SEO professionals want to work independently.

Before you hire an SEO expert, you need to have basic knowledge of how search engines work, as well as related specialized terms to be able to interact and make the most correct requirements for SEO professionals.

Anyone can give you advice to optimize your website, but in order for that website to have both attractive content and be displayed at the top of the search results pages, you should definitely connect with SEO experts to get the necessary support.

Summing up Through this, I and you have learned the basic SEO concepts, very hopefully this article will contribute to helping you have important keys in attracting users to your website.

But if you feel this is a difficult and complicated, challenging task, please leave a comment or contact me.

Glad to be with you on the way to learn about SEO.

Sincerely Copyright belongs to VietMoz Academy Please do not copy without the consent of the author Who needs SEO? Everyone who is looking to reach customers through search engines needs SEO.

Is SEO considered a profession? Since 2014 when VNEXPRESS newspaper.NET reported on the SEO profession, at that time SEO was officially considered a profession.

Is it hard to do SEO? You can do this on your own, and hiring someone to do this means you’ll have more time to focus on other important areas of business development.