Introduction to Digital Marketing:
Key Digital Marketing Concepts: 00:40
Traditional and Digital Marketing 12:03
The 3i Principles 21:04
Digital Channels 27:24
Module Summary 31:26
The Buyer's Journey Introduction 31:36
Stages of the Buyer's Journey 33:37
Marketing Functions 36:37
Integrating Traditional and Digital Marketing 40:33
Aligning the Buyer's Journey with Channels 45:57
Tools for Digital Marketing 52:52
Module Summary 1:48:00

Content Marketing:
Purpose of Content Marketing 1:58:00
Importance of Content Marketing Strategy 1:04:00
Module Summary 1:08:37
Purpose and Benefit of Using Personas 1:08:47
Strategies for Creating Personas 1:10:22
Module Summary 1:13:44
Content Creation 1:13:55
Content Formats 1:16:40
Curation, Personalization, and Repurposing 1:26:21
Module Summary 1:32:56

Social Media Marketing:
Social Media Marketing Concepts 1:33:06
The Buyer's Journey and Social Media Marketing 1:36:51
Key Social Media Platforms 1:38:27
Module Summary 1:58:27
Setting Up a Social Media Experience for a Business 1:58:37
Setting Up Social on Key Platforms 2:01:03
Module Summary 2:20:58

Search Engine Optimization (SEO):
Search Engine Algorithms 2:21:08
Core Principles 2:23:21
Ranking Factors 2:24:09
Module Summary 2:27:40
Types of SEO Objectives 2:27:50
Setting Objectives 2:32:40
Module Summary 2:35:38
Keyword Evaluation 2:35:48
Competitor Research 2:42:49
SEO Tracking 2:50:31
Module Summary 2:55:47