技术接受模型帮助我们理解为什么采用技术。 众所周知,TAM 断言,如果用户认为一项技术易于使用并且他们认为它对他们的需求有用,他们将更有可能使用该技术。 这将导致他们“实际”使用该技术。 使用了一些 Clipchamp 工具来制作这个视频,请查看它们特别是他们的视频编辑器非常有用且易于使用(双关语):。
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Technology Acceptance Model
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Technology Acceptance Model
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Is research youtube becoming a thing?
Excellent series of videos, tks for sharing. I'll use it in my class.
Execelent material! Thank you!
I recommend seeing TBP also. TAM came from TPB and focused in attitudinal variables to deal with mandatory technologies (in a organizational environment for instance). The normative variables of TPB (like personal image) are important for voluntary technologies, like a cell phone.
I totally agree that any model is a reduced view of reality. That is the porpose of a model: to focus some aspects of a problem in order to better understand it 😉
Great Content bro, You got a SUB
Hello ! thank you very much for this video, however, would you have an example of a technology that is not useful and not easy to use, but that still exist? when you talked about it at 3:00
I really liked this – Thank you 🙂 At the end of the clip you say that there are other model that have since been developed, could you name them so i can research further?
The example of the iPhone, I don't agree. Ease of use and usefulness could have been derived from research and advertisement, for the potential users
Thank you
Thank you very much ! Very clear explanation
I really liked the video, but everything kinda "shaking" is really annoying. Keep up the good work, though!
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