KPIs for Digital Marketing | How to Evaluate Your Marketing Performance digital marketing analysis

What about when you can't exactly break down what has come from Facebook ads or Google ads??

Hey there Eric! I've been finding your videos very helpful and I'm looking forward to more of them. Just to be sure I understood correctly, could you confirm this please? Thank you!

Say,

A – No. of new paid customers

B – No. of new organic customers

C – No. of returning paid customers

D – No. of returning organic customers

and

R(A) – Revenue from new paid customers

R(B) – Revenue from new organic customers

R(C) – Revenue from returning paid customers

R(D) – Revenue from returning organic customers

Paid ROAS = {R(A) + R(C)}/ Total ad spend

Blended ROAS = {R(A) + R(B) + R(C) + R(D)}/ Total ad spend

Paid CAC = Total ad spend / A

Blended CAC = Total ad spend / (A + B)

The video is amazing and I got most of the info very easy, but I got confused in the Blended CAC calculation, because you are saying you have to take the total new clients and then divide by total spend, but google says you have to take the total spend and divide it by the total customers acquired, so is backwards and it made me very confused. I am new in all these and that particular part is what confused me so much. But is very good overall.

Thankyouuu so much!!!@

very helpful thanks

This was fantastic! Exactly what I needed, thank you. Subscribed!

Thank you for your shaing. Your video is so helpful to my business

Great Video! Thanks!

Hello Eric,

Thank you for the great tutorials and detailed explanations.

How May I find the real data to do the same analyses? Especially data to calculate ROARS?

Thanks for the informative video~

This is awesome stuff man because you break everything down to the essentials, I've recognised that this is the main skill that smart people use to differentiate themselves from the average ones, keep rolling!

I started my Ecom website last March and so far have done 600K in sales thus far thanks to Shopify and Facebook and google ads. I’ve worked with many agencies and marketers and this is by far the best explanation I have ever found. This is an amazing blueprint to really be able to communicate with these agencies and marketers effectively. Thank you so much!

you explained it so easily, i easily understood with almost with no knowledge on marketing. as a beginner (i have a degree on international business) what topics should i study to apply for a job as a digital marketing agent in the future? thank you in advance

Hello – I am looking for marketing funnel performance bench arks for law firms (From visitors, to leads, to MQL to SQL to clients). are you familiar with such benchmarks? Thank you.

Great breakdown here, very clear.

Me encantó, thank you so much Eric. Loving the dashboard you included